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Diwali Sales Analysis using EDA Detailed Description
Project Overview
This project is an Exploratory Data Analysis (EDA) of a Diwali sales dataset. The main goal is to understand customer behavior, product performance, and sales trends to help businesses make better marketing decisions during the Diwali festival season.
About the Project
In this analysis, we explore:
- Customer demographics (age, gender, marital status, etc.)
- Popular product categories
- Spending habits during Diwali
- Top-performing states and cities
- Sales trends and insights for marketing strategies
Tools & Libraries Used
- Python 🐍
- Pandas
- NumPy
- Matplotlib
- Seaborn
- Jupyter Notebook
Dataset
The dataset includes details like:
- Customer ID
- Gender
- Age
- State
- Marital Status
- Product Category
- Purchase Amount
Note: Dataset is assumed to be a sample collected during the Diwali sales period.
Key Insights
- Married women aged 26–35 years from Uttar Pradesh, Maharashtra, and Karnataka are more likely to buy products.
- Most purchased product categories: Clothing, Electronics, and Home Decor.
- The average purchase amount varies significantly by state and age group.
- Businesses should target young to middle-aged buyers during Diwali promotions.
How to Use
Clone this repository.
git clone https://github.com/VrushabhGillarkar/Diwali-Sales-Analysis-using-EDA.git
Open the .ipynb file in Jupyter Notebook.
Run the cells to view data cleaning, visualization, and insights.
Visuals
This project includes several charts and graphs such as:
- Bar plots for product categories and state-wise sales
- Pie charts for gender-wise spending
- Histograms for age group analysis
Conclusion
This EDA project gives useful business insights for boosting sales during Diwali. It helps understand customer segments, product preferences, and spending patterns.
Future Scope
- Use machine learning for sales prediction
- Add more time-series data for better trend analysis
- Personalize marketing strategies based on customer segments
Visit Project Live Demo
View on GitHub